|The launch of Damaris, in 2001, spawned something of a lingerie revolution. The designer seized upon a gap in the lingerie market and created high fashion, avant-garde designs in natural luxurious fabrics, epitomised by a signature Bow Knicker with a cheeky bottom cleavage.
The label is the brainchild of St Martin's fashion print design graduate Damaris Evans who, at the age of 25, started the business from her kitchen table. Damaris took her creations to Selfridges and Le Bonne Marche, Paris, and both stores snapped them-up.
The concept was a hit - and featured in ES, Vogue and Elle, who awarded Damaris the title of 'Lingerie Queen'. As a result, a waiting list for the Bow Knicker in Selfridges. All stores have since featured Damaris in their window displays.
Damaris' lingerie designs and entrepreneurial skills were acknowledged when she picked-up an Elle Style Award for 'Young Enterprise of the Year' for the Spring/Summer 2003 collection. In 2005 she received the Royal seal of approval when she was the only lingerie designer to be invited to Buckingham Palace to meet the Queen for a Celebration of British Design. Damaris Ltd is run in-house from its headquarters in the heart of Shoreditch, East London.